{"id":1724,"date":"2018-02-02T07:35:58","date_gmt":"2018-02-02T12:35:58","guid":{"rendered":"https:\/\/jdcconsultancy.com\/?p=1724"},"modified":"2019-04-24T10:47:42","modified_gmt":"2019-04-24T14:47:42","slug":"tracys-sweet-success","status":"publish","type":"post","link":"https:\/\/jdcconsultancy.com\/tracys-sweet-success\/","title":{"rendered":"Tracy\u2019s Sweet Success: A British Immigrant Entrepreneur\u2019s Inspiring Story"},"content":{"rendered":"

Sometimes, a great story makes a product even more delicious. Such is the case for Tracy Claros, an immigrant entrepreneur who found her success by appealing to Americans\u2019 sweet side. Her story was recently featured in an article from the BBC, \u201cSticky Business: Selling British Puddings to Americans.\u201d<\/a><\/p>\n

Crossing the Pond<\/h2>\n

\"\"After spending seven years as a speech therapist in the UK, Tracy decided to follow her passion and introduce the United States to her favorite dessert: sticky toffee pudding. What started as a one-woman venture selling these tasty treats, based on her mother\u2019s recipe, from a basement and at farmer\u2019s markets in Austin, Texas has exploded into a nationwide phenomenon. After overcoming the initial cultural confusion surrounding the word, \u201cpudding,\u201d which is a blanket term for desserts in the UK, but refers to one specific dessert in the US, Tracy gained a following in Texas<\/a> farmer\u2019s markets, who spread the word about their new favorite British dessert and gave her the initial boost she needed to approach big industry players. Soon, she won over several massive supermarket chains, including Whole Foods, Costco, and Wal-Mart, where her puddings are sold chilled, packaged, and ready for customers to heat up and enjoy anytime.<\/p>\n

Oprah\u2019s Approval<\/h2>\n

For Tracy\u2019s business, receiving\u00a0positive press made all the difference. Her sticky toffee puddings, made by hand and now sold by the millions, caught the attention of Oprah Winfrey\u2019s magazine. \u201cO\u201d Magazine said, after tasting the iconic dessert, that it is “the sexiest English creation since [actor] Colin Firth.\u201d<\/p>\n

Giving Back<\/h2>\n

\"\"After receiving this level of publicity, Tracy\u2019s business began to boom. From the start, she aimed to operate at maximum efficiency and minimum cost. Previously, she and her son had handled all aspects of the business, but to keep up with orders, she contracted a bakery in Chicago. The bakery has 20 employees, all of whom receive health insurance.<\/p>\n

Today, Tracy\u2019s Sticky Toffee Pudding Co.<\/a> sells over a million puddings each year and earns over $4 million annually. She is a U.S. job creator who single-handedly introduced 20 well-paid jobs to the American marketplace, and who has delighted millions with her unique take on a traditional British recipe.<\/p>\n

Tracy\u2019s story is evidence of the value of immigrant entrepreneurs, whose unique perspectives and outside influence often introduce American consumers to products they never knew they wanted. Each pudding purchased pays American workers, supports the American economy, and brings a delightful taste of Britain into an American home.<\/p>\n

You Might Be Interested in other U.S. Immigrant Success Stories!<\/h3>\n

Please take a look at the following awesome stories:<\/p>\n

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