Website Marketing

Website Design & Development

Whether your company is looking to create, reinvent or expand your online presence, we can assist you with professional website design and marketing services. When we develop our client’s websites we take many factors into consideration, including online and offline marketing cohesion, brand identity, customer experience, content management, and search engine optimization. What this means to you is that your website will look aesthetically pleasing while still maintaining a structure that will accommodate your search engine optimization objectives that will ultimately achieve a higher search engine ranking.

We will create your website using CSS (Cascading Style Sheets), and we follow the current web standards as established by the W3C (World Wide Web Consortium) in developing accessible and validated code. You can rest assured that we will do everything we can to create a website that has a positive impact on your business.

Whether you want us to create a one or five hundred page website, update your existing website, re-design and/or clean up the code on your current website, JDC Consultancy has you covered.

Search Engine Optimization

Now that you have a website, whether it is brand new, or you have been on the web for some time, don’t wait for people to find you, otherwise you will be waiting a long time, and it will be a disappointing experience. As competition increases and everyone is vying for the top 20 positions on major search engines, passive marketing will not get you seen by the majority of web visitors. You need a proper plan to put your website in front of the millions of people that search the web each and every day.

Creating a website is an investment in your company's future, so not promoting it is a total waste of money to create a web presence in the first place. A website that is not listed in the search engines correctly, and not appearing in the top 20 results is like not having a website at all! Search engines are a crucial part of your business, and we know how they work, and what must be done to achieve a higher position in the search engine results for your company.

The objective of Search Engine Optimization is to increase traffic to your website by achieving a high ranking on search engines when web visitors type in a keyword that matches some of the content of your website. It has become increasingly more difficult over the years to gain a better ranking than your competitors as so many variables are contributing factors to your overall ranking on the search engines.

If we have designed and developed your website then we will have already covered the groundwork for this area of website marketing, and more than likely you have engaged us to take care of this very important part of your website strategy. If we have designed your website then the structure, layout, and content would have been created with Search Engine Optimization in mind.

We work hard to achieve good search engine rankings for our clients who consistently achieve excellent results. We have increased the traffic of our client’s websites by as much as 300%! We do this through the major search engines such as Google, Yahoo, MSN and Ask.

If you currently have a website design that you are happy with, that is not performing to its full potential, call or e-mail us. We can put together and implement a plan that will increase your chances of being ranked higher on the search engines since keyword ranking is the main objective of Search Engine Optimization. Quite a few of our clients were in this exact situation, and we have been able to achieve remarkable results for them.

We are experts at Search Engine Optimization and have been doing it since 1998. A lot has changed over the years, and what worked between 1998 and 2003 does not necessarily still work the same now. We stay on the cutting edge of Search Engine Optimization making sure that the tactics we use are going to achieve the best possible result for YOU.

 

Pay-per-click advertising (PPC)

This form of internet advertising gives you the ability to pay to have your company website listed on the major search engines. When performing a search on the internet you may see what is called "sponsored links", “sponsored sites”, or “sponsor results” that usually appear at the top or down the right hand side of your web browser. Pay per click search engines call for you to pay to have your advertisement listed on search engines by allowing you to bid on a wide variety of keywords that are related to your business. In theory, whoever bids the highest is ranked in the top position, but more recently that has changed.

JDC Consultancy can set up a pay per click (PPC) campaign for your company, manage it daily, and provide you with monthly reporting that details how many visitors have come to your website and what it cost you to obtain each of these visitors. We use the services of Google, Yahoo, MSN and Ask for your pay per click campaigns. Let us run a campaign for you so we can prove that the cost to acquire a visitor to your website is less than virtually any other advertising medium available today.

 

Web Hosting & Registration

We can register a domain name(s) for you, but we do not actually host websites ourselves. We have tried various different web hosts over the years and while there are some big names out there such as Go Daddy and 1and1 we have found Blue Host to be the most reliable web hosting company. With Blue Host you get all the features you need in a web hosting company such as maximum guaranteed uptime, at a very affordable price.